Help With Short Sales -- Make Rice

http://www.helpwithshortsales.com/Home.aspx




This guy posted to a Real Time Blog with several links to "his" stuff. He's building a marketing funnel, but he's fishing in the REALTOR pond. Perhaps he hopes REALTORS will pull his links and send home owners to him... With the KW Branding, I wouldn't do that, but his marketing funnel says he knows how to make rice.



----- Original Message -----

From: Seth Godin

To: kdmccallnew

Sent: Wednesday, October 12, 2011 6:23 AM

Subject: Seth's Blog : First, make rice







First, make rice



Fledgling sushi chefs spend months (sometimes years) doing nothing but making the rice for the head chef.



If the rice isn't right, it really doesn't matter what else you do, you're not going to be able to serve great sushi.



Most of the blogging and writing that goes on about marketing assumes that you already know how to make the rice. It assumes you understand copywriting and graphic design, that you've got experience in measuring direct response rates, that you've made hundreds of sales calls, have an innate empathy for what your customers want and think and that you know how to make a compelling case for what you believe.



Too often, we quickly jump ahead to the new thing, failing to get good enough at the important thing.









• Email to a friend •





More Recent Articles

[You're getting this note because you subscribed to Seth Godin's blog.]